Message From MD, May – 2024

Dear Friends,

As we enter the new financial year, our attention is captivated by the enthusiasm for election promises, particularly the pledges of major political parties. The Indian National Congress has stirred significant interest with its commitment to “implement five guarantee schemes," a strategic counter to the BJP’s “Guarantee of Modi" narrative. While these political guarantees often remain as mere assurances to the electorate rather than concrete promises, the stakes in our real estate industry are different.

For us, a guarantee to our customers is not just a promise – a commitment that must be honoured. This year, we reaffirm our dedication with completing and delivering seventeen ongoing projects across Thiruvananthapuram, Kottayam, Cochin, Thrissur, Kozhikode, and Kannur, totalling over 700 apartments. Our definition of a guarantee begins where others’ expectations end, setting a new benchmark in trust and satisfaction.

In the current RERA-regulated market, real estate developers are expected to deliver more than just high-quality projects – it’s about creating unmatched value for our customers. Beyond statutory requirements, we are poised to challenge the norm by offering guarantees that enhance customer satisfaction and trust.

Here are the TEN new commandments for future customer delight that we pledge to uphold:

1. Satisfaction Guarantee: We ensure that you will be satisfied with your purchase. If not, we are prepared to offer a refund or exchange, instilling confidence in our quality and service.
2. Quality Guarantee: We commit to high standards in project, legal, and service domains. Unsatisfactory elements will be addressed through refunds or reallocation, ensuring your investment is sound.
3. Price Guarantee: We promise that our prices are the most competitive in the industry. Should you find a lower price elsewhere for similar units, we will match or beat it, ensuring you receive the best value.
4. Delivery Guarantee: We pledge to honour the promised delivery dates. Any delays will be met with appropriate compensation, emphasising our commitment to reliability.
5. Privacy Guarantee: We guarantee the confidentiality of your personal information, adhering to strict privacy standards unless disclosure is required by law.
6. Security Guarantee: We ensure the security of your payment and personal details, particularly as transactions and documentation increasingly move online.
7. Professionalism Guarantee: We promise to maintain a high standard of professionalism in all our services, recognising the current industry gap.
8. Support Guarantee: We commit to providing unrestricted, timely, and effective customer support to assist with any concerns.
9. Warranty Guarantee: We assure you that our projects are free from defects. Any issues within a specified period will be rectified at our expense.
10. Service Guarantee: We guarantee top-notch service and proactive resolution of customer concerns, ensuring a seamless experience.

By introducing these guarantees, we enhance customer trust and satisfaction and differentiate ourselves in a competitive market. These commitments are designed to foster a loyal customer base and generate positive word-of-mouth, ultimately reinforcing our reputation as a responsible builder.

Let's embark on this journey together, ensuring that May and the following months are marked by outstanding achievements and customer satisfaction. Wishing you all a fantastic month ahead!

Warm regards,

Sunil Kumar V
Founder and Managing Director
Asset Homes